Cutthroat Kingdoms sold out in 8 hours on Thursday at Essen Spiel in Essen, Germany. 8... hours... From a marketing perspective, this was interesting, as I only ran about five demos that day.
What does this mean?
What that must mean is that some of the social media / influencer marketing that I've been doing has started to penetrate. Actualol, a big British media personality, marked it as the 15th 'Most Anticipated" game of Essen on on of his YouTube videos. On BoardGameGeek, Cutthroat Kingdoms began appearing on a number of 'Must See at Essen' lists. Further still, Cutthroat Kingdoms was nominated the 49th best game OF ALL TIME by The Dice Tower, a major influencer in the boardgame industry, and a major win for Cutthroat Kingdoms and my publisher, AEG.
This tells me that word-of-mouth has started, that people are watching influencer videos and reading influencer articles. What it also tells me is that the game is good, people are walking away from demos, away from purchasing the game with a good feeling. So far it's achieved a 7.7 / 10 rating on BoardGameGeek, which is a triumph considering the punishing difficulty of that scale, and the proneness to trolls.
It appears as though the long-term marketing work that began years ago is now starting to come to bear its fruits, which, as a marketer, has me quite excited! Sure, as a game designer, I'm ecstatic, but the marketer in me was dancing a jig at Essen. While so completely difficult to measure, the high demand prior to even playing the game from my international fans was yielding great results, and even more: great insights.
And what's Germany without a little fun? I will return, next year, with a new game, a new expansion to Cutthroat Kingdoms, and a list of new friends from Germany, France, Austria, Belgium, Britain, Sweden, Ireland, and more...
Die Welt ist ein sehr großer Ort. Vergiss das nicht.